June 26, 2018
This unique immersive-gaming Company has rapidly captured a commanding share of its market. In 2017, the Company hosted 250,000 customers, 38,000 in December alone. Customers vary in age from children to senior citizens. Licensing discussions are in progress with popular TV programs and movie producers to add branded themes to the games. In addition, the Company is planning to incorporate AR and VR technologies, which will attract more visitors. Sales growth will be supported by a more aggressive campaign of advertising and marketing than has been undertaken in prior years. This will include a more active presence on various social media outlets.
The Company has grown from one location in 2014 to 31 in 2017. The first five locations produced just $819,000 in 2015, and four of these five were open for less than half a year. In 2016 these same five locations realized over $2 million. In 2016, an additional six locations were opened, all in the latter half of the year. By year-end 2018, there will be 60 locations in operation. Going forward, management has prepared a more aggressive growth plan that could be pursued with a new investment group with greater resources that would achieve nearly $183 million in revenue and over $80 million in EBITDA in 2021.