February 28, 2019
The Company sells disposable and rechargeable vaping products to convenience stores and retail chains. Currently selling 5.4 million units per year (2018), the Company is the only privately-held e-cigarette supplier among the top 10 brands in the U.S. The Company’s success is driven in part by its focus on its high-quality products at a value price point. The product line is and satisfying value-based e-cigarette brand aimed at transitioning tobacco users. The brand’s ability to compete on price and product performance has fueled its C-store leadership position in volume-per-location as compared with competitors.