February 27, 2019
The Company sells over 1,000 sports nutrition-focused SKUs. Categories include fat loss, amino acids/BCAA, bars, cookies and snacks, pre-workout products and protein. The Company offers the lowest pricing among its peers which, combined with effective daily promotional strategies, resulted in over 19,000 new customers acquired in 12 months. The Company’s website sees about 20,000 visitors per day and generates 96% of sales, with the other 4% coming from eBay and Amazon. Customer acquisition cost is about $5, an amount recovered from the first sale – and many times over in subsequent purchases.