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November 18, 2016
Woodbridge International, a global mergers and acquisitions firm, is pleased to announce the sale of its client, BigMouth Inc. (“the Company”) to CID Capital.
BigMouth Inc—a global brand synonymous with fun—infuses lifestyle products with their unique wit and knack for visual gags. Popular products include the Giant Frosted Donut Pool Float, the patented Wine Bottle Glass, and the original Prescription Coffee Mug. The Glastonbury, CT company designs and sells its product through leading blue-chip retailers around the world in over 50 countries. The brand is noted for its spot-on anticipation of trends, making it fixture of social and mainstream media. BigMouth Inc is regularly featured on Good Morning America, BuzzFeed, the Today Show, People Magazine, and more.
Based out of Indianapolis, IN, CID Capital is a private equity group focused on high-quality, lower-middle-market companies that have shown a consistent track record of success. The firm holds a diverse portfolio of consumer product brands and other companies.
“This is truly an exciting time for BigMouth Inc.,” noted Founder Steve Wampold, “We were no doubt impressed with CID Capital’s expertise and know they will provide the resources we need to meet our potential as the go-to brand for fun.”
“Even with their current growth, we believe BigMouth Inc. is still in the early pages of their success story,” said Scot Swenberg, Managing Director at CID Capital, “We see a clear path to making the Company a household name. BigMouth will be a great fit in the CID portfolio.”