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Woodbridge International Closes Sale of Scentsicles to National Tree Company

October 5, 2022

Woodbridge International, a global mergers and acquisitions firm, is pleased to announce the acquisition of its client, Scentsicles, by National Tree Company.

Scentsicles, based in Atlanta, Georgia is the uncontested U.S. market leader in scented seasonal ornaments. Created in 2005 and sold in mass market retail since 2009, some of the largest retailers in the U.S. carry Scentsicles products. Key customers include Walmart, Target, The Home Depot, Lowe’s, Kroger, Michael’s, Hobby Lobby, BJ’s and meijer.

For 60 years National Tree Company, based in Cranford, New Jersey has been a leading importer and wholesaler of artificial Christmas trees, wreaths and garlands as well as holiday decorations and fiber optics products. National Tree Company has been at the forefront of innovation and design and is a portfolio company of Sun Capital Partners.

Sun Capital Partners, Inc. is a global private equity firm focused on partnering with outstanding management teams to accelerate value creation. Since 1995, Sun Capital has invested in more than 475 companies worldwide with revenues in excess of $50 billion across a broad range of industries and transaction structures. The Firm has built a reputation as a trusted partner, recognized for its operational experience. Sun Capital focuses on defensible businesses in growing markets with tangible performance improvement opportunities in the Business Services, Consumer, Healthcare, Industrial, and Technology sectors.