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Woodbridge International Closes Sale of Action Selling to Sales Empowerment Group

April 7, 2023

Woodbridge International, a global mergers and acquisitions firm, is pleased to announce the acquisition of its client, Action Selling by Sales Empowerment Group.

Action Selling located in Plymouth, Minnesota offers research-driven sales and leadership training to all companies with a sales force. The company services 13 major industries and has successfully trained over 500,000 individuals since inception. For more information, visit www.actionselling.com.

Sales Empowerment Group (“SEG”), headquartered in Chicago, Illinois is a sales and marketing consulting firm providing services that drive revenue growth. The company uses a strategic, time-tested approach, and works with its clients to create a sales-focused culture that helps grow revenue faster. SEG is a portfolio company of RFE Investment Partners. For more information, visit www.salesempowermentgroup.com.

RFE Investment Partners is a private equity firm focused on making control investments in established small market companies located in the United States. RFE is a long-standing firm founded in 1980 with over 40 years of experience investing in the lower middle market. RFE’s investment strategy is to transform its portfolio companies from the lower end of the market to fully professionalized and market-leading middle-market companies. RFE is currently investing out of Fund IX. For more information, visit www.rfeip.com.

Woodbridge International’s ground-breaking approach to marketing a company globally has transformed the way the sell-side M&A industry does business.