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Trusted M&A advisors since 1993—now with even more to offer.
Woodbridge is now rebranded as Mariner.
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Why Should I Choose Mariner to Sell My Business?

August 9, 2024

Q: Who is Mariner?

A: Mariner is a privately held, national financial services firm equipped to meet modern wealth needs of individuals and business owners. One of our key areas of focus is helping business owners who want to sell their business.

Q: What we do?

A: We facilitate mergers and acquisitions within the middle-market, primarily in the United States and Canada. With 30-plus years of experience, the firm has entrenched itself as a leader in the mid-market M&A category in North America.

Q: What type/size of companies do you work with?

A: As specialists in the mid-range M&A market, Mariner typically works with companies with an annual revenue of between $5 million and $150 million. The firm works across a broad range of industries, from manufacturing to e-commerce, and from specialist machinery tooling to high-end healthcare, to name but a few. See the broad spectrum of companies Mariner has sold here, and find out from past clients what it’s like to work with Mariner here.

Q: Do You offer free business valuations?

A: Yes. Mariner offers free – and obligation-free – valuations for companies with an annual revenue of $5 million-plus. Book your free valuation here.

Q: What makes Mariner different to other mid-market M&A Advisors?

A: Mariner has specialized in the mid-range M&A market since 1993. During this time we have honed our M&A process to offer a totally unique and all-encompassing service. This includes:

  1. Auction-driven Process: Our auction-driven process ensures your business is showcased to a vast pool of qualified buyers worldwide. Casting the widest net with discretion will ensure your business receives the attention it deserves.
  2. 150-Day Deal Timeline: Mariner developed a 150-day timeline-driven auction, setting the closing date upfront. Say goodbye to deal drag and unexpected delays – our streamlined approach ensures a swift and decisive process.
  3. Innovative Marketing: Stand out with a custom marketing video that highlights your unique value proposition. Our powerful marketing strategies captivate approved potential buyers, showcasing your business in the best light possible.
  4. Global Buyer Database: Our proprietary database boasts 7,100 private equity groups and 350,000 strategic companies that quickly identifies and connects you with a multitude of global buyers, maximizing the chances of a successful sale.
  5. Management Training: Our 2-day management meeting training provides business owners with valuable insights into what buyers are looking for in today’s competitive market.

Find out what Mariner can do for your business by booking an obligation-free valuation with one of our M&A experts. Book here.

Q: What services does Mariner offer?

A: Mariner offers a full range of services for every step of the M&A process, from valuation to deal closure. Broadly speaking, this includes: business valuation; management training; global marketing; negotiations; deal structuring; deal closure. Additionally, our clients have access to in-house experts including tax, estate planning, trust, insurance, and financial planning. Holistically, we can help you through the sales of your business as well as how to manage your assets after the sale.

Q: How will you market my company?

A: We employ a multi-pronged marketing strategy for all clients. This includes: creating a pitch book; custom company video; auction-led marketing to thousands of vetted buyers globally; digital marketing (email, website, social media).

Q: How will you find suitable buyers for my company?

A: We have a pre-vetted database of more than 400,000-plus potential buyers globally. We directly market clients to relevant buyers within this database via an auction-led sales process. Out of this process we create a shortlist of serious offers. From this shortlist, we advise clients on which potential buyers to have in-person meetings with. After this, we manage the submission of final/formal offers and assist clients to evaluate the best offer, based not only on price but also on best fit for their particular company.

Q: Does Mariner offer legal, tax and other regulatory compliance services?

Yes. We work closely with accredited and experienced legal and tax practitioners in-house and outside partners to ensure our clients are fully tax/regulatory compliant at every stage in the process.

Q: Does Mariner offer wealth management services?

Yes. Our clients have access to in-house experts in the areas of tax, estate planning, trust, insurance, and financial planning. Holistically, we can help you through the sales of your business as well as how to manage your assets after the sale.

Q: How long does it take you to sell a company?

A: We have a strict 150-day deal timeline in place, from day 1 of sign up with Mariner to date of deal closure.

Q: What can I expect when I sign up with Mariner?

A: You can expect us to:

  • Work closely with business owners and management to get to grips with the ins and outs of your particular business
  • Resolve any compliancy and/or operational issues that may scupper a successful M&A deal
  • Ascertain what your business’ unique selling points are
  • Create a pitch book for potential buyers
  • Create a custom video about your company
  • Market your business directly to select potential buyers within our 400,000-strong global buyer database
  • Market your company to a wider audience via digital and social media
  • Handle incoming offers of interest
  • Create a shortlist of serious buyers
  • Arrange in-person meetings with serious buyers
  • Handle negotiations to ensure the best possible outcome for your business
  • Structure deals based on final offers
  • Guide business owners through the deal closure and transition process
  • Offer post-sale wealth management services

Over $2 billion

in client liquidity last 5 years
(from September 2020 - September 2025)

Over 450k

strategic and financial buyers in our database
(of 9/29/2026)

30 years

in business
(operating since 1993)